Advanced Whitening, Gentle by Design.

Powered by PAP+, n-HA, Xylitol, Niacinamide, Probiotics, Hydrolyzed Collagen, & More.

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28 strips | 14-day supply | nHA + PAP+

Purple Whitening Strips

Formulated by dentists for low-sensitivity whitening that helps support enamel, all while brightening your smile effectively.

✓ PAP+ Advanced Whitening System
✓ Nano-hydroxyapatite (n-HA) Enamel Support
✓ Niacinamide Gum Comfort Complex
✓ Xylitol Oral Defense Formula
✓ Probiotic Microbiome Support
✓ Purple Tone-Correcting Technology*

In stock
  • Clean Ingredients
  • Dentist Formulated
  • Clinically Proven

Express 2-3 day shipping with USPS

✓ 30-day risk-free guarantee.

  • Fully secure checkout
  • Trusted by thousands
  • Rated and reviewed

Color-Correcting Purple Technology

A violet color-correcting layer instantly counteracts yellow undertones for a visibly brighter-looking smile from the very first use.*

PAP+ Stain-Dissolving Complex

PAP+ is a modern, peroxide-free whitening active designed to gently lift surface stains, without the harsh bleaching agents found in traditional strips.

Nano-Hydroxyapatite (n-eHA)

A naturally-derived mineral that mirrors what enamel is made of, formulated to help support and strengthen enamel while you whiten.

Low-Sensitivity Formula

Potassium nitrate is included to support comfort during use, so whitening stays gentle enough for everyday teeth and gums

Peroxide-Free & Enamel-Conscious

No peroxide. No harsh bleaching agents. Designed to brighten with your enamel in mind, instead of stripping it.

Premium Oral Wellness Ingredients

Xylitol, niacinamide, hydrolyzed collagen and probiotics go beyond whitening to support a healthier, more balanced oral environment.

Designed for Daily Use

A gentle, full-mouth strip system made for consistent use. 28 strips, 14 full-mouth applications across your 14-day treatment.

The Science Behind the Strip.

Peroxide-free whitening powered by PAP+, nano-hydroxyapatite, and sensitivity-support ingredients. Each ingredient chosen for what the research proves.

Whitening

99%

Effective

In testing, PAP+ lightened teeth on par with hydrogen peroxide. 7.11 vs 7.19 lightness units, all without harsh peroxide.¹

Sensitivity

91%

Reduction

Potassium nitrate, a clinically studied desensitizer, has been shown to reduce dentin hypersensitivity by up to ~91%.²

Enamel

48%

Microhardness recovered

Nano-hydroxyapatite restored enamel surface microhardness by ~40% in 30 minutes.³

Oral Defense

86%

Fewer bacteria

In a systematic review, xylitol significantly reducedStreptococcus mutans— the bacteria behind plaque — in 12 of 14 clinical studies.⁴

¹ PAP ≈ hydrogen peroxide whitening, in-vitro.J. Funct. Biomater., 2026. ² Potassium nitrate: up to ~91% sensitivity reduction, clinical. ³ Nano-hydroxyapatite: ~40% enamel microhardness recovery, in-vitro. ⁴ Xylitol reducedS. mutansin 12/14 trials.BMC Oral Health, 2025.Ingredient research, not a product study.

Loved by Our First Testers.

Feedback from our pre-launch 3rd party testers using Dentagum™ Purple Whitening Strips daily. Individual results may vary.

  • "I switched from a well known peroxide brand because my teeth were getting sensitive. These gave me comparable whitening results over the 14 days with none of the pain. The nano hydroxyapatite ingredient is a game changer for anyone who cares about enamel."


    Ryan S.
    ✓ Pre-Launch Tester
  • "I noticed a difference after the very first use. The purple tint was weird at first but my teeth genuinely looked brighter within minutes. By day 7 my morning coffee stains were basically gone. No sensitivity at all."


    Zarah M.
    ✓ Pre-Launch Tester
  • "Two weeks in and my wife asked if I got my teeth professionally whitened. That says it all. I used them for 30 minutes before work each morning and never had any discomfort."


    Daniel K.
    ✓ Pre-Launch Tester
  • "I have really sensitive teeth so I was nervous. Used the full 14 day treatment and not once did I feel that sharp zing you get with peroxide strips. My teeth are visibly whiter, maybe 2 or 3 shades."


    Priya N.
    ✓ Pre-Launch Tester
  • "Solid results but not overnight. Days 1 through 4 I didn't see much beyond the instant color correction. By day 10 though the real whitening kicked in and people started commenting."


    Chris L.
    ✓ Pre-Launch Tester
  • "The strips stayed put the entire 30 minutes which is more than I can say for every other brand I have tried. After 14 days my teeth look cleaner, brighter, and my gums never felt irritated."


    Amira E.
    ✓ Pre-Launch Tester
  • "I drink black coffee twice a day and red wine on weekends. After the full 14 day cycle my front teeth were noticeably less yellow. Planning to do a second round next month."


    Daniel K.
    ✓ Pre-Launch Tester
  • "The fact that these are peroxide free sold me. I finished all 14 applications and my smile looks fresher and more even in tone. My dentist actually asked what I had been using."


    Olivia R.
    ✓ Pre-Launch Tester
  • "I used these leading up to my wedding. Started 14 days out and by the big day my teeth looked the best they ever have in photos. Zero sensitivity even though I was using them every single day."


    Jasmine H.
    ✓ Pre-Launch Tester
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Loved by Patients

Formulated by Dentists

Formulated by an expert lead team of dentists and researchers who believe the best routines are simple, effective, and ingredient-conscious.

Healthy Purple Whitening Strips for Teeth - 28 Strips - Teeth Whitening Strips with PAP+ & Nano Hydroxyapatite - Enamel Safe, Low Sensitivity, Removes Stains Fast Dentagum

THE SCIENCE OF PURPLE

Why are the strips purple?

When applied, the violet-tinted layer instantly neutralizes yellow undertones for a brighter-looking smile from the very first use. Underneath, PAP+ and nano-hydroxyapatite get to work on the real stains, so the results build with every application over your 14-day treatment.

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What are Dentagum Purple Whitening Strips?

Dentagum Purple Whitening Strips are a peroxide-free, dentist-formulated whitening system that uses PAP+, nano-hydroxyapatite, and violet color-correcting technology to whiten teeth while supporting enamel. Each box contains 28 strips for 14 full-mouth applications.

How do purple whitening strips work?

The strips work on two levels. The violet-tinted layer instantly neutralizes yellow undertones using color theory (purple cancels yellow on the color spectrum) for an immediately brighter-looking smile. At the same time, the PAP+ active works beneath the surface to gently dissolve stains over your 14-day treatment.

What ingredients are in it?

The full ingredient list is: PAP+, PVP, Glycerol, Xylitol, Water, Cellulose Gum, Nano-Hydroxyapatite, Carbomer, Potassium Nitrate, Sodium Benzoate, Niacinamide, Menthol, Hydrolyzed Collagen, Probiotics, CI 17200, CI 42090, Sodium Hydroxide (pH adjuster). Every active ingredient is selected based on published research and formulated with dental expertise.

Can I use these strips every day?

Yes. The strips are formulated for daily use over a 14-day treatment cycle. The peroxide-free formula and inclusion of sensitivity-support ingredients make them gentle enough for consistent daily application.

Are Dentagum Products cruelty-free?

Yes. Dentagum products are never tested on animals.

Can I use the strips if I have dental work such as veneers, crowns, or braces?

Whitening strips generally work best on natural tooth enamel and may not change the color of veneers, crowns, bonding, or other dental restorations. If you have visible dental work, results may appear uneven. If you wear braces or a retainer, consult your dentist before use. The formula itself is gentle and should not affect existing dental work.

What makes Dentagum different from other whitening strips?

Most whitening strips focus only on whitening. Dentagum combines PAP+ whitening with nano-hydroxyapatite for enamel support, potassium nitrate for sensitivity comfort, and oral wellness ingredients like xylitol, niacinamide, probiotics, and hydrolyzed collagen. It is also completely peroxide-free and cruelty-free.

How do I use the strips?

Start with clean, dry teeth. Peel the strip from its backing, stretch it across your upper or lower teeth, and press gently to secure. Wear for 30 to 60 minutes, then remove and dispose. Use one upper and one lower strip per session, once daily for 14 days.

How long does it take to see results?

The violet color-correcting layer provides an instantly brighter appearance from the first use. Stain-removal results from PAP+ typically become noticeable within the first week, with full results building progressively over the 14-day treatment. Individual results may vary.

What is PAP+ and how is it different from peroxide?

PAP+ (phthalimidoperoxycaproic acid) is a modern whitening active that lifts surface stains similarly to hydrogen peroxide but without the harsh bleaching mechanism. In lab studies, PAP+ achieved comparable whitening results to peroxide with significantly less structural impact on enamel.

Will these strips cause sensitivity?

The formula includes potassium nitrate, a clinically studied desensitizer, specifically to support comfort during use. Dentagum strips are designed for low-sensitivity whitening and are gentle enough for daily use over the full 14-day treatment.

Are Dentagum strips safe for enamel?

Yes. The formula is peroxide-free and includes nano-hydroxyapatite, a mineral naturally found in tooth enamel, to help support and strengthen enamel while you whiten. The strips are designed to brighten teeth without the harsh oxidation associated with traditional peroxide-based whitening.

"These gave me comparable whitening results over the 14 days with none of the pain."

More than whitening. It's oral care.

Whitening strips that brighten your smile while supporting enamel, comfort, and long-term oral health. Dentist-formulated. Peroxide-free. Designed for daily use.

Complete your routine

Whiten. Then Protect

Pair your Purple Whitening Strips with Dentagum™ Remineralizing Gum for daily enamel support between treatments. Same nano-hydroxyapatite. Same dentist-formulated approach. One complete oral wellness system.