Advanced Whitening, Gentle by Design.
Powered by PAP+, n-HA, Xylitol, Niacinamide, Probiotics, Hydrolyzed Collagen, & More.
Powered by PAP+, n-HA, Xylitol, Niacinamide, Probiotics, Hydrolyzed Collagen, & More.
Peroxide-free whitening powered by PAP+, nano-hydroxyapatite, and sensitivity-support ingredients. Each ingredient chosen for what the research proves.
Whitening
Effective
In testing, PAP+ lightened teeth on par with hydrogen peroxide. 7.11 vs 7.19 lightness units, all without harsh peroxide.¹
Sensitivity
Reduction
Potassium nitrate, a clinically studied desensitizer, has been shown to reduce dentin hypersensitivity by up to ~91%.²
Enamel
Microhardness recovered
Nano-hydroxyapatite restored enamel surface microhardness by ~40% in 30 minutes.³
Oral Defense
Fewer bacteria
In a systematic review, xylitol significantly reducedStreptococcus mutans— the bacteria behind plaque — in 12 of 14 clinical studies.⁴
¹ PAP ≈ hydrogen peroxide whitening, in-vitro.J. Funct. Biomater., 2026. ² Potassium nitrate: up to ~91% sensitivity reduction, clinical. ³ Nano-hydroxyapatite: ~40% enamel microhardness recovery, in-vitro. ⁴ Xylitol reducedS. mutansin 12/14 trials.BMC Oral Health, 2025.Ingredient research, not a product study.
Feedback from our pre-launch 3rd party testers using Dentagum™ Purple Whitening Strips daily. Individual results may vary.
Loved by Patients
Formulated by an expert lead team of dentists and researchers who believe the best routines are simple, effective, and ingredient-conscious.
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